Tropitone Product Catalog Cover (Back and Front)

Photo by ITLA

I redesigned the Donation Receipts for SHFBOC. I incorporated brand colors and leaned heavily into the typography to add an infographic-style section on an otherwise plain form with a carbon duplicate. Legal disclaimers and tax information on back (not pictured).

Printed 4/1.

I designed this poster as an addition to SHFBOC's Food Drive supplies. Using the same typographical elements and style as the existing Food Drive items, I collaborated with the Director of Marketing and Public Relations to create a multi-format poster that could be easily printed with our vendor at full-size, printed as a smaller flyer in-house, or sent via e-mail as a pdf.

I created this postcard using multiple stock images and screenshots. 

It is designed to blend in seamlessly with existing Virtual Food Drive materials that were designed by someone else prior to my arrival at SHFBOC.

This postcard is designed to be writable with pen without smudging.

I gathered bids, collected paper samples, and assisted in the final selection of materials. 

Printed on #111 Silk White Coated Cover for a durable card with matte finish using a 4 Color Process on each side. 

I designed this layout around a pre-selected image for a fundraiser. After receiving the image and verifying copyright, I constructed this card in Adobe InDesign and delivered the layout to our printing partner.

Note: The dotted line indicates a perforated section that was meant to be torn off.

I designed this layout around a pre-selected image. After receiving the image and verifying copyright, I created this card in Adobe InDesign and delivered the layout to our printing partner.

Note: The dotted line indicates a perforated section that was meant to be torn off.

I designed, digitally illustrated, and laid out this "cookie truck" for SHFBOC's 2018 Holiday Greeting Card.

My original concept called for this "cookie truck" to be a die-cut, card-weighted envelope with a smaller paper insert housed inside the "cargo bay" of the "truck." The insert would contain our special holiday message.

After gathering estimates and reviewing budget with the team, the final product was scaled down to a standard A4 landscape greeting card with a companion metallic green envelope. The cookie truck was embossed.

This card was printed on 100# Uncoated Vellum Cover White paper with 4/4 Color Process in Digital Print.

The companion envelope was printed 1/0 also in Digital Print.

This card design is a composite of multiple stock images and real children's artwork supplied by a client of SHFBOC. The card highlights how donor contributions impact their community, particularly the youth. 

Design 1/2: Our team initially wanted to produce one card design. I created multiple concepts for review and the response was overwhelmingly enthusiastic with multiple designs approved for print. This is one my favorites from the project.

This card design is a composite of multiple stock images and real children's artwork supplied by a client of SHFBOC. The card highlights how donor contributions impact their community, particularly the youth.

Design 1/2: Our team initially wanted to produce one card design. I created multiple concepts for review and the response was overwhelmingly enthusiastic with multiple designs approved for print. This is one my favorites from the project.

I pitched this layout for the 2017 Tropitone Product Catalog. I selected a freshly-taken image from the latest lifestyle shoot and performed post-production. I removed concrete stains, fabric blemishes, and adjusted color. I also changed the ratio of the image to frame it perfectly on the front and back covers. This required not only slicing the original image into two but also "building" image where there was blank canvas (as a result of the ratio change). Through a combination of content-aware fill and carefully-placed duplicated image sections, I was able to successfully create a seamless continuation of the scene.

The final product features the Tropitone logo with a gloss coating. The cover itself was printed on matte cover stock with velvety feel. 4/0.